App Design

FedEx

FedEx Services provides corporate services to other FedEx operating companies. Specifically, all marketing, sales, pricing, data analytics, forecasting, finance, customer service, information technology, and their respective organizations (and cost centers) reside inside FedEx Services.

Career Takeaways:

✅ I left my mark on a major brand by pushing their boundaries, and creating new guidelines. My work led to the shipping progress tracker being reimagined in a more meaningful way. I learned how to operate effectively within a multi-national corporation. I got to get my feet wet giving direct presentations to VP’s and Presidents within a massive organization. Being the one to establish the UX and Design process for such a large company was a great opportunity, and I’m happy to say that they still follow those guidelines today.

Project Overview:

FedEx was looking to reimagine their mobile application experience. I was tasked with the creation of their UX and Design Process, managing the designers on the project, and leading on the end-to-end design of the new mobile app alongside IA Collaborative.

The old look & feel of the FedEx Mobile App grew out of deep contextual research, user co-creation, and consideration of the current FedEx Brand and its future. The goal of this new app design is to both preserve FedEx brand identity throughout various digital experiences and propel it into the future with a forward-thinking design.

Challenges:

  1. Silo’d organization with “needs” sometimes being at odds.
  2. Large organization with a lot of purple (red) tape.
  3. Legacy backend systems and an anti-OpenSource policy.
  4. Massive international customer base.

The Process

Quantitative & Qualitative Research

Define Phase:

Understand the user

Understand current state

Ideation Phase:

Identify design scope

Develop iterative, low/medium fidelity designs

Develop high-fidelity prototypes

Apply GUI standards

Wires & Flows:

Final Designs:

All Selected Work